Online Advertising

SCOTLAND LOVES LOCAL - ABERDEENSHIRE

Webinar Programme

The online advertising webinar provides an introduction to the use of online advertising to boost awareness, promotion, sales, engagement and assist with website ranking. The webinar will be delivered via Zoom and will consist of a mixture of direct delivery and discussion.

This webinar is aimed at businesses, business owners and/or business association representatives who don’t currently use online advertising or would wish to learn more about it.

The webinar will run for two hours but will be scheduled on 3 separate occasions to permit a degree of flexibility for attendees. The session will be repeated on at least 3 occasions, at different times in the day [morning, afternoon & evening], to facilitate attendance at your convenience and to permit different team members from smaller businesses to attend.

Webinar topic

This introductory session will introduce businesses to the use of online advertising methods and will feature Facebook [Boosting posts and using advertising campaigns], Google Ads, Youtube Ads and Linkedin

Webinar schedule

Full details of the training schedule will be issued once it’s finalised. The initial training programme has been completed but it is envisaged that a further programme will be scheduled in February 2022.

If you would like advanced notice on the likely dates; would like to register your interest; or have any other questions please feel free to get in touch using the form below.

This project, managed by Aberdeenshire Council, has been funded as part of the ‘Scotland Loves Local Fund’ to support Aberdeenshire town centres. The Fund aims to empower communities by enabling local delivery of projects and giving them support and guidance to help them achieve aims important to them. The fund encourages communities to ‘love local’, recognise the importance of their local areas, and actively engage in and develop them.