What is Scotland's Love Local - Aberdeenshire?

The aim is to promote Aberdeenshire to residents and visitors for shopping local, day trips and mini breaks.

The project will be targeted to local residents to encourage them to stay local when shopping, eating, or buying online and will upskill businesses to create, develop and maximise an online presence.

The first phase of this project is to undertake an audit across all towns and villages within Aberdeenshire and establish a baseline understanding of the extent of digital marketing that currently exists. The next stage will be to produce training and toolkits to enable local businesses to benefit more from the ‘Love Local’ initiatives.

The project, which is part of the National, “Scotland Loves Local” initiative, is managed by Aberdeenshire Council and delivered by Station House Media Unit [shmu].

What's Involved?

The project, over the next few months will have 3 main parts:

  • An audit will be undertaken in relation to the level of digital marketing that is currently carried out by Aberdeenshire towns and local businesses. This will take the form of a survey followed by supplementary questions to establish the baseline of current marketing activity.

  • A report will be prepared together with an action plan.

  • Agreed elements of the action plan will be delivered over the next few months. It is anticipated that the action plan will include training, toolkits and support for local towns and businesses according to their identified needs and priorities.


Stage 1 of this project will involve a survey and there will be two different versions; one for local businesses and the other for the towns/villages themselves aimed at business associations and BID teams etc.

The links to both surveys can be found below as well as details about how your data will be used. In addition, there is a link to the full privacy policy towards the foot of the page.

Digital Marketing Surveys

In order to access the Love Local Aberdeenshire digital marketing survey please click on the appropriate button below. Please note that there are two different surveys – one for local businesses and another for business associations.

Survey for Local Businesses

Survey for Local Business Associations

Technical Issues

You may experience some technical issues when completing the survey due to compatibility factors with some devices or age of operating system. If you experience any technical issues when completing the survey or have any questions, please feel free to contact [email protected].

Survey data

Your information will only be used for the purpose of sending you relevant information about the Scotland Loves Local Aberdeenshire Project and business support information from Aberdeenshire Council. For further information please see our privacy notice. 

This project, managed by Aberdeenshire Council, has been funded as part of the ‘Scotland Loves Local Fund’ to support Aberdeenshire town centres. The Fund aims to empower communities by enabling local delivery of projects and giving them support and guidance to help them achieve aims important to them. The fund encourages communities to ‘love local’, recognise the importance of their local areas, and actively engage in and develop them.

© 2021 Station House Media Unit – charity registered in Scotland – SC034211 and a registered Limited Company – SC332413. All Rights Reserved

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