SCOTLAND LOVES LOCAL - ABERDEENSHIRE
What is Scotland's Love Local - Aberdeenshire?
The aim of the ‘Love Local’ programme is to promote Aberdeenshire to residents and visitors for shopping local, day trips and mini breaks.
The project will be targeted to local residents to encourage them to stay local when shopping, eating, or buying online and will upskill businesses to create, develop and maximise their online presence.
The first phase of this project which took place in 2021, was to undertake an audit across all towns and villages within Aberdeenshire. The intention was to establish a baseline understanding of the extent of digital marketing that was in place. The follow up stage involved the delivery of a training programme which would enable local businesses to benefit more from the ‘Love Local’ initiatives.
The project, which is part of the National, “Scotland Loves Local” initiative, is managed by Aberdeenshire Council and delivered by Station House Media Unit [shmu].
What's Involved?
The project will continue into 2022 and it is anticipated that the momentum will increase from early February and run through until Easter.
If you would like further information on the project and how it can assist your business please get in touch using the form below.
WHAT STAGE ARE WE AT AND WHAT COMES NEXT?
Stage 1 of the project involved a survey of local businesses and business associations and BID teams etc.
The responses to the survey enabled an action plan to be developed which covered a number of proposed elements.
- Training and seminars delivered via online webinars
- Production of training support materials in the form of downloadable training videos
- A ‘Done For You’ [DFY] approach for businesses who see the need for a digital marketing plan but who don’t have the resources or desire to deliver such a plan
In addition, it is intended to liaise closely with Business Gateway and local marketing and digital providers with a view to providing ongoing support to businesses. In order to ensure local support and ongoing sustainability of the initiative it is intended to establish some local ‘digital ambassadors’.
Training and Seminar Programme
The detail of the training and seminar programme [webinars] is set out on separate pages of this website (accessed via the ‘Training Programme’ tab in the menu above).
It is intended that this programme will be scheduled again to commence early in the New Year.
The outline of the programme is as follows:-
SERIES 1
“Digital Marketing For The Undecided”
This programme of shorter sessions is geared towards those who are unsure about the merits of a digital marketing programme for their business but would like to know more.
- The benefits of having a website for your business
- How to manage your business website
- Commissioning a business website
- Managing digital marketing on a limited budget
- Performance measurement of digital marketing programmes
Each session is of one hour duration and will be repeated on at least 3 occasions – morning, afternoon and evening
SERIES 2
“Social Media”
How to – When to – What to …
- Introduction to social media for business use
- The use of multi-platform social media approaches to improve business performance
- Using mixed media in your social media for maximum effect
Each session is two hour duration and will be repeated on at least 3 occasions – morning, afternoon and evening
SERIES 3
“Online Advertising”
- Introduction to and use of online advertising methods featuring Facebook, Google, Youtube and Linkedin
Each session is two hour duration and will be repeated on at least 3 occasions – morning, afternoon and evening
SERIES 4
“Page 1 Presence”
Getting Noticed and Getting Business!
- How to be found online. This introductory session will cover optimisation of your online presence and will focus on Google My Business and search engine ranking.
Each session is two hour duration and will be repeated on at least 3 occasions – morning, afternoon and evening
SERIES 5
“Video”
You don’t have to be a Hollywood Producer to succeed with video for business.
- This introductory session will cover the use of video in your digital marketing and explain simple video production for business owners.
Each session is two hour duration and will be repeated on at least 3 occasions – morning, afternoon and evening
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